The page doubled to nearly half a million followers in the past six months, while the account grew 250 percent in the last two months to over 14,100 followers, according to Instagram data.įor Instagram, the shift has been a boon as it duels with TikTok, the short-form video app, for young users. “They’re very representative of teenagers having to spend the last year solely communicating through the internet,” she said.Ĭreators who have adopted this posting style have had follower counts soar. These pages have surged during the pandemic as young people have turned to Instagram to externalize their innermost id and seek connection, said Amanda Brennan, senior director of trends and the meme librarian at XX Artists, a social media agency. Girl, go insane! You are valid.” While the page only has 5,644 followers, the post racked up nearly 30,000 likes and thousands of comments. Overlaid on it was a message, in chunky black-and-white text, which read: “We should care less about mental help. “If you see someone following a meme page where they typically post tweets, they have a different sense of humor to what Gen Z would consider to be cool,” said Faris Ibrahim, 18, who posts in this style on his Instagram page one recent post, Tanisha Chetty, 15, who runs the Instagram page posted an image of a mattress in a graffiti-covered room.
And for Gen Z users, the combination of text, tools like the Whisper app and Instagram Create mode have mixed together into a viral alchemy that resonates with their age group. Twitter, recognizing this shift, started its own Instagram account in 2017 and has made it easier for users to easily share tweets as Instagram Stories.īut Twitter posts have a 280-character limit. It’s like a blog where you’re airing personal thoughts and feelings.”įor years, Twitter served this very purpose, with the most engaging tweets repackaged and reposted by meme accounts and influencers on Instagram. “You just post your thoughts,” said Mia Morongell, 20, a creator of the Instagram account, which has amassed over 134,000 followers. The posts are also interspersed with uncredited images, viral videos and humorous content. Nearly all feature screenshots of text on top of photos, made using the anonymous confessions app Whisper, or Instagram’s “Create” mode, which lets people design text posts on top of gradient backgrounds.
Yet there are similarities across accounts. Many of these Instagram accounts, with absurdist names like and may look haphazard to the casual observer. The trend has transformed Instagram, the photo- and video-based app owned by Facebook, into a network of microblogs and a destination for written expression. On Instagram, this means barraging people’s feeds with seemingly indiscriminate content, often accompanied by humorous or confessional commentary.Ī growing ecosystem of Instagram accounts has embraced this text-heavy posting style, which has exploded in popularity among Gen Z users during the pandemic. Known in internet slang as shitposting, this style of posting involves people publishing low-quality images, videos or comments online. Love was mimicking and complimenting a kind of social media post that is now sweeping through Instagram. Love gave a shout-out to several accounts that had posted this type of content and highlighted even more of them on Wednesday, saying they had “ made me think in memes.”
Love’s Instagram post was a blurry photo of herself and a gallery of unrelated and messy screen-shotted memes filled with nonsensical text overlaid on random photos. “I think they’re funnier than any other generation I’ve ever known.”Īccompanying Ms. “Lots of people don’t understand Gen-Z,” she wrote. LOS ANGELES - Last month, the singer Courtney Love, who is a keen observer of social media trends, posted a cryptic message on Instagram.
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